Greenlight Debit Card

Greenlight Debit Card

Greenlight, a three-year-old, Atlanta, Ga.-based startup, is trying to solve a problem that any parent of an elementary or junior high school student can well understand: how to give kids money without worrying that they’ll lose it or spend it on something they shouldn’t.

It isn’t the first reloadable, prepaid card. MasterCard, Visa and American Express each offer parent-friendly debit cards, among other outfits. But Greenlight — backed with seed funding from its executive team and a startup incubator at Georgia Tech called the Advanced Technology Development Center — is hoping to take on these giants by adding every imaginable bell and whistle to its FDIC-insured offering, as well as making its pricing affordable and straightforward.

Because I have a seven- and nine-year-old — both of whom reliably lose whatever money I give them for field trips and the like — I was curious to learn more. Co-founder Johnson Cook answered some of my questions earlier this week.

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